One of the best ways you can market your business online is with a Press Release. These PR tools are relatively simple to setup and send out. More importantly, they can be extremely effective when optimized correctly for news wires, readers and search engines.
However, as press releases become more widely used by marketers, it will become increasingly difficult for your press release to stand out in the crowd. It is estimated that more than 2,000 press releases are distributed each day across the main online wire services like PRWeb. With that being said, we are going to show you how to optimize your press release so that it quickly gets noticed and so that it provides your website(s) with the most value for search engine exposure and branding.
Press Releases: Online vs. Print
A press release, as online marketers know it today, is a little different than the traditional press releases of just a few years ago. In the past, a press release required a drawn out writing, approval and publishing process. In addition, a business would usually have to maintain some pretty good contacts in the publishing industry to even get their press release distributed and circulated amongst the best print publications. Some of this is still true today, but smart marketers know that there are much simpler ways to publish an effective press release.
For the sake of this post we are going to use the examples of online press releases only. We feel that there are still opportunities for print press releases, but we have found online press releases to have the following advantages over print:
How to Optimize a Press Release
As with any other tool or piece of online marketing, optimization is required to ensure maximum exposure, branding and success. Press Releases are no different. Anyone can write a press release and send it out online, but without proper optimization it is highly unlikely that an amateur press release will receive anything but amateur results.
If you are going to take the time and spend the money to submit an online press release, then make sure to use the following 7 tips to properly optimize your press release first:
Online Press Release Advantages
Press Releases can have a great impact on your marketing by driving relevant traffic to your website(s). There are some other key advantages that a press release can bring with it as well. Here are some of the main benefits that your business can realize from using optimized press releases:
Ready to start your first press release?
Go to Fat Joe, or any other reputable online PR service website, and walk through the simple steps to get your first press release out there. Make sure to follow our optimization tips outlined above.